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Our Story

James & Ash met on the London Natwest Accelerator Programme in 2019, where they discussed ideas, innovated and formed a partnership between their two companies to solve challenges for each other's businesses.


In 2021, they brought the best aspects of both companies together to create Lyfe

Our Values

Bring joy to our customers in every interaction
Have a measurable positive impact on society
Actively support wellbeing & growth

Creating Value

Commercial value to all our partners
Increasing accessibility of wellbeing services
Collaborating with research partners to evidence impact

Our Team

We have brought together a passionate group of people with cross-sector experience in workplace wellbeing, finance, rewards, technology & startups.

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